21st Century Branding and Brand Marketing


Charles L. (Chuck) Jarvie
Board Advisor - Coltala Holdings


7 am - 9:00 am


Clubs of Prestonwood – The Creek
15909 Preston Rd., Dallas, TX 75248

Branding and Marketing in the 21st Century

  • Leading Legacy Companies while Enhancing and Protecting the Brand
  • Branding Fundamentals: Principles and Processes
  • The Characteristics of Successful Brands
  • The 5 Steps to Building a Brand
  • Translating Brand Stature into increased Market value

The world has changed dramatically over the last 50 years—and the world of marketing has, too. This month, learn the keys to a successful marketing strategy in the 21st century from a C-level executive with decades of experience. Charles L. (Chuck) Jarvie, former President of Dr. Pepper Company and Fidelity Investments Marketing Corp., has held top positions for such respected companies as Procter & Gamble, Fidelity Investments and Guinness America. Chuck has developed and implements a set of base principles which have stood the test of time and generated far above average returns for company management and investors. At the next meeting of Success North Dallas, he will share the lessons he has learned over the years, and the changes companies need to make in the years to come, to ensure marketing success. Don’t miss this opportunity to learn from his legacy of leadership. Join us next week!

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Charles L. (Chuck) Jarvie
Board Advisor – Coltala Holdings 

Mr. Jarvie is a Founding Board Advisor of Coltala Holdings. His expertise is derived from over 50 years of executive management experience with well-regarded companies such as Procter & Gamble, Dr Pepper Co., Fidelity Investments, Schenley Industries, Host Communications and Guinness America. He has served on over 20 boards of directors over the last 20 years. After 20 years with Procter & Gamble, Mr. Jarvie served as President of Dr. Pepper Company and Fidelity Investments Marketing Corp. He was Chief Executive Officer at Schenley Industries, Inc., and served as President/Partner of Host Communications, Inc. from 1992 to 2000. His accomplishments include the acquisition of Canada Dry Corporation and the sale of Schenley Industries, Host Communications and New Era Beverage Company. He was Chairman of J/P Management Associates, and served as a Director of Guinness America, Inc. and Galaxy Nutritional Foods Inc. He is active in his community, Cornell University affairs, and a number of national organizations, including BENS (Business Executives for National Security).


  • MBA, Cornell University
  • BS, Cornell University