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Phillip Jones
President/CEO
Dallas Convention & Visitors
Bureau
Phillip Jones joined the Dallas Convention & Visitors Bureau in November 2003 as President/CEO. Since then, he has aggressively streamlined the bureau and its programs and spearheaded the new “Dallas. Live Large. Think Big.” branding campaign in conjunction with a strategic plan designed make Dallas one of the top five business and leisure destinations in the next five years.
Currently, Mr. Jones is serving on the Board for the Arts District Friends, the Dallas Center for Performing Arts Communications Committee and is a member of the Dallas Assembly. During the previous seven years, he served as Secretary of the Louisiana Department of Culture, Recreation and Tourism, where he and his staff of more than 1,100 employees were responsible for the Offices of Tourism, State Parks, Cultural Development, State Museums and State Library. During his tenure, Louisiana’s tourism industry posted a 29 percent increase in visitation and a 37 percent increase in dollars spent by tourists.
Campaigns fueling tourism growth during his tenure include the Louisiana Purchase Bicentennial Celebration; Louisiana’s yearlong FrancoFete celebration; a two-year advertising and marketing strategy promoting Louisiana’s unique music; the creation of the state’s award-winning Audubon Golf Trail; expansion of the state’s parks system and cruise ship industry, and an expanded multi-cultural advertising effort that took Louisiana from number five to number one in share of the national African-American tourist market. Today, Louisiana tourism is a $9 billion industry helping sustain over 120,000 jobs.
Prior to his service in Louisiana, Jones was Director of Legislative & Intergovernmental Affairs for the U.S. Department of Commerce’s Travel and Tourism Administration in Washington, D.C. He helped organize and was a lead spokesman for the first-ever White House Conference on Travel and Tourism in 1995.
Jones has served on the Board of the Travel Industry Association of America. He was named one of OffBeat Magazine’s “Most Influential People in the Music Business”, one of the “Marketing 100” by Advertising Age Magazine, and to the Baton Rouge Business Report’s “40 Under 40” listings. He is also a member the Alpha Nu Circle of Omicron Delta Kappa, a national leadership honor society.
Jones, his wife, Denise, and their two children, Phillip Jr. and Laura, relocated to Dallas from St. Francisville, Louisiana. |
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Frank Poe
Director
City of Dallas
Convention & Event Services
Education:
Bachelor’s
degree
in
political
science
and
history,
East
Texas
State
University
(now
Texas
A&M
–
Commerce)
Current
Position:
Director,
City
of
Dallas
–
Convention
&
Event
Services
Department
including
the
Dallas
Farmers
Market,
Reunion
Arena
and
the
Office
of
Special
Events
Experience:
1997-2004,
executive
director
and
chief
executive
for
the
Birmingham-Jefferson
Convention
Complex
Authority,
which
included
the
convention
center
and
the
770-room
Sheraton
Birmingham
Hotel.
The
Birmingham
Jefferson
Convention
Center
thrived
under
his
management
where
he
provided
direction
to
the
convention
complex,
a
state-of-the-art
Medical
Forum
Conference
Center
and
Office
Building,
a
19,000
seat
Arena,
and
a
3000
seat
Concert
hall.
1994
–
1997,
Director
of
City
of
Dallas
-
Event
Facilities/Cultural
Affairs
(department
expanded
as a
result
of
administrative
reengineering)
responsibilities
grew
to
encompassed
controlling
an
annual
budget
in
excess
of
$51
million
and
over
300
employees,
with
management
and
administrative
responsibilities
for
WRR
Classical
Radio,
the
Morton
H.
Meyerson
Symphony
Center,
Majestic
Theater,
Music
Hall
and
South
Dallas
Cultural
Center.
1991-1994
promoted
to
Director
of
Convention
&
Event
Services.
Provided
fiscal
control
of
an
annual
budget
in
excess
of
$43,000,000,
overseeing
158
employees.
During
this
tenure
the
City
of
Dallas
and
the
Dallas
Convention
Center
consistently
ranked
in
the
top
three
(3)
major
convention
cities
in
the
United
States
for
five
(5)
years.
Affiliations:
-
Member of International Association of Assembly Managers since 1979
-
Member of Professional Convention Management Association
-
Served as President of International Association of Assembly Managers 2000-2001
-
Chair, IAAM Safety and Security Task Force 2001-2002, 2002-2003 and 2003-2
-
Member of International Association for Exposition Management
-
Member of Exposition Service Contractor Association
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